Introduction: What Accessibility Means in Media Accessibility in media means creating advertisements, television shows, forms of art, etc. that cater to those who have disabilities. Accessibility in media is recognizing that not everyone has the ability to see or hear and it is important that we acknowledge that community when working in media. Accessibility is using titles that are clear for those who cannot hear. It is also using language and sounds affects to help those who cannot see understand better. I uploaded three versions of my video because one is just audio, one is just visuals, and one is both together. I did this so that those of the visually impaired, hearing impaired, and every day person could enjoy my video.
Graphics In Commercials Communicating with a hearing-impaired audience can be difficult. This means you must communicate solely through visuals. Sub titles are a good way to communicate with this particular audience. In the commercial I chose, they are promoting a brand called Education Connection. If you watch it muted, there is enough written dialogue that the viewer would be able to read and know what the commercial is selling. I also thought the commercial was good at communicating visually because they had the woman doing things that lead the viewer to understanding what product is being sold. For example, she starts off in a waitress costume hinting that the commercial is for people who are working for hourly wages. As the commercial progresses, she uses props like a computer and a college degree so you can tell it is selling online college courses. Improving The Visuals Even More This commercial could be more affective to a hearing-impaired audience if they added more titles...