Graphics In Commercials
Communicating with a hearing-impaired audience can be difficult. This means you must communicate solely through visuals. Sub titles are a good way to communicate with this particular audience. In the commercial I chose, they are promoting a brand called Education Connection. If you watch it muted, there is enough written dialogue that the viewer would be able to read and know what the commercial is selling. I also thought the commercial was good at communicating visually because they had the woman doing things that lead the viewer to understanding what product is being sold. For example, she starts off in a waitress costume hinting that the commercial is for people who are working for hourly wages. As the commercial progresses, she uses props like a computer and a college degree so you can tell it is selling online college courses.
Improving The Visuals Even More
This commercial could be more affective to a hearing-impaired audience if they added more titles about how the service matches you with the right college because she sings that but it is not written in the commercial. They just put a question mark when explaining this, which a hearing impaired audience may not understand the significance of it.
Music In Commercials
I always found that commercials with songs in it are the ones you pay attention to most, and remember. This song is very catchy, so for a visually-impaired audience it may be more fun to listen to this commercial than just hearing words being said about a product. It also stays in your head, so if hearing is what you depend on, this song is a very affective tactic for selling. The song is also very specific, it states a lot about what the product is, and how the process works for getting involved.
Improving The Lyrics Even More
They could make the song more brief and to the point, there are a lot of lyrics that are repeated or are not directly related to the service. I think this commercial is very good lyrically, but maybe they could shorten it because if you are visually impaired and you are sitting down listening and this song comes on more than once you might get annoyed.
Enjoy!
Communicating with a hearing-impaired audience can be difficult. This means you must communicate solely through visuals. Sub titles are a good way to communicate with this particular audience. In the commercial I chose, they are promoting a brand called Education Connection. If you watch it muted, there is enough written dialogue that the viewer would be able to read and know what the commercial is selling. I also thought the commercial was good at communicating visually because they had the woman doing things that lead the viewer to understanding what product is being sold. For example, she starts off in a waitress costume hinting that the commercial is for people who are working for hourly wages. As the commercial progresses, she uses props like a computer and a college degree so you can tell it is selling online college courses.
Improving The Visuals Even More
This commercial could be more affective to a hearing-impaired audience if they added more titles about how the service matches you with the right college because she sings that but it is not written in the commercial. They just put a question mark when explaining this, which a hearing impaired audience may not understand the significance of it.
Music In Commercials
I always found that commercials with songs in it are the ones you pay attention to most, and remember. This song is very catchy, so for a visually-impaired audience it may be more fun to listen to this commercial than just hearing words being said about a product. It also stays in your head, so if hearing is what you depend on, this song is a very affective tactic for selling. The song is also very specific, it states a lot about what the product is, and how the process works for getting involved.
Improving The Lyrics Even More
They could make the song more brief and to the point, there are a lot of lyrics that are repeated or are not directly related to the service. I think this commercial is very good lyrically, but maybe they could shorten it because if you are visually impaired and you are sitting down listening and this song comes on more than once you might get annoyed.
Enjoy!
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